Implement rewarded video (RV) ads – Rewarded video ads are an incredibly powerful tool for monetizing hyper-casual and hybrid games. It refers to the percentage of returning users who have played your game over a period of time since installing it. The top iOS games get around 25% day-seven retention. At the same time, different networks have different CPI. The most important thing is to find out if users will install the game and to do so almost for free. Since hyper-casual games are largely ad-based, these changes have pushed hyper-casual developers to work on increasing their games’ LTV. Our company is made up of driven, passionate people who bring their unique. Whilst this is not a true reflection of the exact tones, hues, luminosity and vibrance, it’s an accurate way for a general overview. Give your game a chance beyond CPIBüyük yayıncılar tarafından yayınlanan her Hyper-casual oyun, yayınlanmadan önce bazı testlerden geçirilir ve bu testlerin sonunda bazı veriler toplanır. We were delighted to be joined by Rabia Dincer, publishing manager at YSO Corp, as she presented their approach on how to launch a hit hyper casual in less t. by Sarah D. The works of Steve Jobs, NEXT software, and Alan Kay laid the. Despite the high CPI, the team decided to continue working on other metrics and brought the IAP to 35 percent of the revenue, the RRD1 hit more than 40 percent, D30 scored two percent, and the playtime reached 1500 seconds (25 minutes). HitBerry Games. 7% for day 7*. It has enabled developers to keep a low cost per install (CPI) for acquiring players. eCPM. 05 on Android and by $0. 02 CPI for Android and $0. 3 is considered good. Hyper-casual games: $0. In 2022, they reached almost 90 billion, which is 6 billion more than in 2021. We’ve crunched those numbers and used them to develop three bits of advice to help you build a super-popular hyper-casual game. 25 or less and D1 retention >30% (Facebook, iOS/Android, US) CPI prize. Removing all complexity from resource mining games but preserving its core ability to engage, this clever mix between Hyper-casual and Idle translates into hybrid games with medium/low CPI. 40 on android and iOS, respectively. Products are similar. The number of downloads of hyper-casual mobile games has grown rapidly since 2018, The market stays relatively stable in terms of downloads currently. On the other hand, hyper-casual games are very popular games which seem to be very well-suited to CPI campaigns. biz called “The Ascendance of Hyper-casual,” where I dissected the emergence of hyper-casual as a new genre in the mobile gaming space. Cost per install (CPI) has fallen sharply year-on-year, falling from an average of $1. Hyper-Casual Benchmark Report for Q3 2022. Focus on D7 retention rates and average session length—these are the two key metrics. Bringing transparency and insight into your mobile marketing. For this very reason, precise targeting is not as important as low CPI here. It’s also important to emphasize the actions shown in the gameplay with. 059 follower su LinkedIn. Casual genres, especially hyper-casual games, lead the pack in driving installs across all genres. This is lower than what we saw in the two previous years. Usually, hyper-casual game publishers test product metrics even before developers start making the actual game. This is an essential report for hyper-casual publishers that want to improve their user acquisition and monetization strategies in 2023. That’s because the goal for hyper-casual games is to reach a very wide audience, so you need to be able to acquire users at scale for low cost. These acquisition costs reveal that there is a broad audience trying out and playing hyper-casual games. Give your game pitch a meaningful name – even when you save your file (include your studio name as well). From my dealings with them the target was $0. CPI stands for Cost per Install and means how much does it cost you to acquire each new user. The Crazy Hyper Challenge by GameRefinery and CrazyLabs invites developers to test their hyper-casual games inside the CLIK Dashboard, CrazyLabs’ self-serve platform for game testing and usage monitoring. • On iOS, hyper-casual games have an average CPI of $0. The hyper-casual game industry has a unique way of working. Start making hyper-casual games today. Often, users are looking to spend those two and a half minutes on something relaxing that eases their mind - for. Comparing Q2 2022 to Q2 2021, we see that the market has grown by 10%: the downloads in Q2 2022 were 4. But it differs across platforms. 42 respectively. J. What are the differences between puzzles and hyper-casuals regarding player retention, CPI, and audience? Puzzles demonstrate a higher retention rate compared to hyper-casual games. What metrics of hyper-casual games are important for the release of a potential hit? Usually, publishers of hyper-casual games test product metrics before. 7 and went 0. Before the game is live: community building, social media hype approach, NFT pre sale, airdrops etc After launching the game: more traditional UA comes to…We would like to show you a description here but the site won’t allow us. When you go to mid-core, the CPI numbers start from a few dollars, reaching up to $20 per acquired player. Android has lower retention rates across all casual and hyper-casual games. We used $0. Level designer on Color Switch World and one of our games was even featured on an Apple Advert!. These games, characterized by. 5 billion downloads. casual or mid core games. UPDATE: We’ve released a new benchmark report here for 2022. 15 on Android. Since the hyper-casual audience is pretty much everybody, your creative should capture the attention of all types of users - avoid niche themes, like space or horror. Currently, the $0. You will get a top-tier Hyper Casual Runner game ready for CPI test Yousif S. Hyper-casual games are the latest exciting phenomenon to take shape in the mobile gaming. Background familiar and loved by everyone. Enjoy a world-class gaming experience with some of the best Real Money Games on MPL! Card GamesFrench publisher Voodoo announces hyper-casual development competition. J. 1. 10 or $0. mp Youtube. Creating Successful Hyper Casual CPI Videos – How Kwalee Helped Longterm Buildbox Creator Leighton Improve His Ad Creatives By George Williams | Buildbox, Game Marketing, Guest Post. By comparison, the average retention rate for hardcore games is 28. Moonee shared a helpful article on Hybrid Casual & Hyper Casual Gaming: The New Wave – Q3 2023 Market Trends. . And there’s a couple of routes you can take when you are ready to hit that publish button. Using ASO and mobile A/B testing. It found simulation games have the lowest CPI (cost. Now, it typically takes 15 to 45 days to regain the investment. 1. 1) The team chooses five colors for a future game in one of the tools from the previous tip – Coolors. Casual Gaming CPI, Overall & by Platform 7 From 2022 to 2023, the average overall cost per install (CPI) hovered around $1. If users can summarize your game in 1 sentence after 5 seconds, your creative is in good shape. Hyper-casual Games CPI, Ad Spend & Retention Benchmark Report – Q4 2022 “🔥 New Report: [From Hyper to Hybrid in 2023] – Check out our latest report delivering crucial industry insights on ad impressions, eCPMs, IAPs, and more!” New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual. Đối với người chơi, Hyper-casual mang vẻ đẹp nguyên thủy. By unifying spend, revenue, and. If they make it to the top 10%, the average revenue per user goes up to $0. The competition will start on October 10th, 2021, and finish on December 10th. 50 - the more popular games on this scale achieved a higher LTV by optimizing their monetization strategy and improving retention. If you're using auto the CPI will gradually decrease while fb algorithm learns which is the best audience. As soon as the developer provides the video, publishers use it to run ads and test how expensive it may be to attract users to the game. In our experience, this is the sweet spot for hyper-casual games to reach playtime and retention benchmarks. Top 10 Hyper-casual Game Ad Networks in 2022. You can test something as simple as a ‘creative’ – a short video that displays the basic concept of the game. The UK’s eCPM rates were twice as lower, hovering around $5. RT @HomaAcademy: Live in ⏰ 1hr - 🙂 A new breed of. CrazyLabs is a Top casual & hyper-casual mobile games developer & publisher, with over 5 billion downloads for games like “Multi Maze”, “Phone Case DIY”, "Acrylic Nails", "Tie Dye", "AMAZE" and many. A level below $0. Compared to 2021, the number of prototypes released in 2022 increased almost tenfold. The gameplay elements you need to include in your CPI video. On the surface, Archero looks like a hyper-casual game – you kill the monsters with your arrow. On average, hyper-casual games in the US have an LTV of $0. Aiming for a CPI under $0. g. After polishing the mechanic further and building out the game, it went on to reach top 20 on both app stores while maintaining profitability. S. The advantages that make testing an important stage in game development process:. Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. The article discusses general approaches to design interesting games, and then projects that knowledge on hyper-casual genre by considering its peculiarities. You learn which country has the lowest CPI of $0. 20 and $0. If your creatives don’t attract users and have a low CPI, it will be extremely difficult for your game to climb the charts affordably and quickly. The old formula: ‘Launch a game with great metrics in. Online gaming is an emerging sector in India and has shown robust growth on account of increase in the wireless internet users and smartphone base, and changes in perception of gaming as a means of entertainment. December 22, 2022. By unifying spend, revenue, and. (CPI). 7% on day 1 and 8. The program shows how colors can and cannot be combined. Average D7 retention for hyper-casual games is below 10%, which is much lower compared to the average D7 retention for mobile titles of around 20%. We’ve just gone over 6 tips for improving your hyper-casual creatives, but sometimes seeing is believing. Hyper-casual games have massive addressable markets which all do not differ much. 19. Proven Strategies For Optimizing CPI in Both Hyper-Casual & Hybrid Games. So in this post, we’re going to look at why that’s true, and how to make it happen. First, pacing, which is the frequency at which you show an interstitial in your game. In Q4 2022, the median CPIs have risen to record heights of $0. 23 per install. So lighten up your creatives and either change the whole theme to a lighter color or just a single element, such as the environment or character. 5 to 4% for games in general; CPI: from 0. Additionally, we have partnered with GameAnalytics. IGA (In-Game Advertising)Stacky Dash reduces CPI 37% and reaches top 5 in 28 countries with Supersonic. Generally speaking, these viral or satisfying themed games are based on trends found on social media platforms such as Facebook, Instagram & TikTok. 35$ CPI is successful for further scale. The creative team needs 1-2 days to prepare ads for the game and then a CPI test takes 2-3 days. For instance, if your CPI is over $1, it will be very challenging to reduce it to the $0. Your game's CPI is too high?💣Join solo speech by Ivan Spizharskiy from PlayDucky to understand how to fix it!🚀Hyper Games Conference, 26-28 May 2021lower CPI indicates that the game developer is acquiring new users easily, which is a positive sign for hyper-casual as they need to tap into the mass market. • On Android, hyper-casual games have an average CPI of $0. Tải về ngay hôm nay để khám phá các xu hướng chính định hình nên dòng game này, như CPI thấp, tỷ lệ duy trì cao và. Jobs People LearningNadav Ashkenazy is the GM of Supersonic Studios, IronSource's mobile game publishing activity. 98 U. According to research done by SensorTower and Homa Games, arcade idle games have almost 50% day-1 retention rate and average D0 playtime of 25 minutes with a CPI. The importance of game art. UPDATE: We’ve released a new benchmark report here for 2022. Why? Because the target audience is anyone who is fond of playing mobile games, regardless of age or income. 50 $0. 40 and in-game metrics were hitting the right benchmarks that proved the game had potential. 5 (tier 1 countries) Now that your ASO is in place, we can. 30 will generate higher probability that your game appeals to users. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. A low CPI is essential as it indicates that your game can reach scale and appeals to a broad audience. 02 CPI for Android and $0. Hyper-casual games have surged in popularity over the past few years, a trend that will continue into 2022 and move into 2023. In 2022, we found that users heavily downloaded easy-to-play hyper-casual games, with this gaming category driving almost 25% of all downloads of the top games analyzed. Born2Play is a hyper-casual development studio based in Shanghai, founded by Stan Mettra in 2018. CPI (Cost Per Install): CPI briefly is how much average value of money we spend for a user to download our game and install it on their phone. 32 and <0. In an early version of the game’s creative, a couple is shown with the. 05 to $0. It's one of the most important stages of game development as it lays the groundwork for the creation of successful and engaging games. (2020 benchmark is available here) The 2018 Hyper-Casual Games CPI Benchmark Report We analyzed $48 million of paid installs across 36 countries to give mobile game. However, in hyper-casual gaming, you need to think big. When expanded it provides a list of search options that will switch the search inputs to match the current selection. However, this doesn’t mean that the genre is dying, contrary to various past forecasts. From 2022 to 2023, the average cost per install (CPI) of casual gaming apps worldwide amounted to 0. This is the main metric that publishers and developers focus on. This pickup is due in part to the average 30-day retention rate of Latin American casual gamers climbing as high as 7. Also most publishers asks for a CPI (Cost per install) under 0. City Takeover was launched with a 62% D1 and 66-minute average playtime, but a 39c CPI. 4 GB per month in 2015 to ~10. Play games like Poker, Rummy, Ludo, Call Break, Fantasy Cricket, Snakes and Ladders, Win Patti, Speed Chess, and win real money. Coda Insights. At Voodoo, we firmly believe that simple is best when it comes to designing hyper-casual games. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. The ability to spot social trends and turn them into hyper-casual games is a key skill for developers looking to succeed in this market. The first. Take Move People (also, Make 'Em) as an example. For hyper-casual and hybrid videos to succeed they need to follow the key CPI principles of satisfying to watch and eye-catching, while reflecting trending themes, mechanics and topics. If the CPI is too high and does not decrease during the first 3-4 days, take action before you lose your budget. S. Cost per install is. 6 million – Supersonic Studios. Industry Top: Voodoo (industry leader) Lion Studio (strong in puzzle and idle games) Good Job Games (Rise Up publisher, works mainly with in-house dev teams) Well established (with a couple of hits): Ketchapp (back on track) Green Panda (focused on io and idle games) Tap Tap (sister company of Huuuge Games)Tenjin has partnered with GameAnalytics to release its Q3 2022 report on the hyper-casual games marketplace. September 18, 2020. If you don’t know what we mean by that, it’s time for you to try Cat Escape! I. When setting up your test, keep the default placements and audience data suggested by Facebook and select a wide age range. The biggest hyper-casual contest is back, with a $2M top prize, $100K bonus when you publish a game based on a TikTok trend, and even more ways to win. For example, after the prototype passes the initial CPI test, publishers will then track more metrics that must meet certain benchmarks. In part one, I defined three general categories that mobile games have been broken down into: casual, mid-core, and hardcore. These games have simplified mechanics using basic geometry that can hold the attention of your users. By creating engaging CPI videos, you can reach ou. While some may be optimised and determined through the […] Launching hyper-casual games in Mexico has an average iOS CPI of $0. This legendary candy-style puzzle game was created in just six months by a handful of people and is one of the first freemium apps to generate over $1 billion revenue. Bringing transparency and insight into your mobile marketing. All in all, the CPI argument is correct, but this doesn’t necessarily mean that hyper-casual games are dying. Mobile App Development Studio Focused on Mobile Games, AR/VR Solutions, NFT and Branded Games | With many years of IT recruiting experience and access to the best IT personnel, we decided to create Hitberry Games. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. Check out his story about getting into hyper-casual development and partnering with his friend and programmer, Denis Hiezely, to. 9 out of 5 3. A low CPI means that your game has found an audience of players and looks interesting enough from its video to encourage lots of people to download it. Therefore, keeping. CPI prize. 10 or $0. Post-ATT, advertising on Android came in as more cost-effective with a CPI of $0. As of this writing, eight of the top 10 free games in the. Everyone is talking about making the next hit game, but how do. This episode is part one of a three-part series focused on designing, monetizing, and. But. Hyper casual game marketers can aim for more though. Tenjin | 2,085 pengikut di LinkedIn. Hyper-casual games were the main driver of downloads. Top 10 Hyper-casual Game Ad Networks in 2022. Here you will find CPI benchmark for hyper-casual games with the breakdown per top country and ad network. 20 and $0. But with an increasing number of hypercasual games fighting for the same audience with often very. Hyper-casual games have captured the mobile games industry's interest Hyper-casual games are now the most downloaded genre in mobile gaming worldwide, accounting for 31% of all installs, according to data from SensorTower. HitBerry Games in Boydton, VA Expand search. Keeping these. You want to find out how profitable the game can be (CPI) and how long it can hold players’. According to GameAnalytics, the average CPI for hyper-casual games ranges between 10 and 30 cents. This pickup is due in part to the average 30-day retention rate of Latin American casual gamers climbing as high as 7. Another thing to remember is that hyper-casual games are very data-driven. 4$. You’ll need to show that your game has all the elements that have been proven to make these games successful: A clear and compelling core gameplay loop. Tenjin and GameAnalytics have released their hypercasual benchmark report for Q4 2022, examining the state of mobile advertising in the genre. 50 is considered too high. Don’t try to ideate your game’s entire art design from scratch - look at the games in the top charts and use their art to inspire your own game. The study includes data on CPI, a comparison of Android and iOS marketplaces, retention, and more. Proven Strategies For Optimizing CPI in Both Hyper-Casual & Hybrid Games. Due to the large audience size, small game development studios like Umami don’t need large marketing budgets to. 44 and $0. The hyper-casual landscape in 2023: Trends and insights for developers. After publishing, the goal is to acquire as many users as possible. June 07, 2022 · 9 min read Hybrid-casual: the secret sauce to higher retention and better engagement With players spending more time in games, hyper-casual is starting to evolve. It’s this profit potential and strong in-game metrics that make these games particularly appealing for developers. and market reports keep you up to date with best practices and current trends in the hyper-casual industry. Here are four main sub-genres that warrant Moonee attention when brainstorming new game ideas. The Asian market is behind for now, but it’s growing fast The ASL in. CrazyLabs invites developers to submit hyper casual gameplay videos and/or marketable game builds for testing (CPI test) on its CLIK Dashboard (“ Submissions ”) to determine whether to enter into a close collaboration for focused personalized guidance to realize their true potential and to benefit from its. 32 and <0. All developers entering the challenge will also receive a. By unifying spend, revenue, and. 96 U. Let’s look at two examples of creatives that decreased CPI using a mix of the tips above. This requires developers to be hyper aware of user. 91. . When it comes to publishing a hyper-casual game, one of the biggest challenges can be meeting the tough benchmarks set by mobile games publishers. (Statista) The average revenue per user (ARPU) for mobile games will reach $164 in 2023. 2. and Japan lead in Android ad spending. To achieve reliable results, you will need around 10k impressions per campaign. Ideas such as social media trends, popular TV series, and current daily issues spread rapidly among large masses of people and then. This lowers the entry barrier for developers and consequently raises competition in the genre. Vì game hyper-casual phụ thuộc phần lớn vào Ad, nếu người chơi không ở lại và chơi đủ lâu, thì chỉ số ARPU (bình. We analyzed $48 million of paid installs across 36 countries to give mobile game publishers everything they need to launch, scale, and optimize their hyper-casual portfolios using paid installs. Bridge Race – 55. Cost per Install is calculated by. Jobs People LearningNadav Ashkenazy is the GM of Supersonic Studios, IronSource's mobile game publishing activity. Let’s look at two examples of creatives that decreased CPI using a mix of the tips above. Perhaps the best known hyper casual title is Candy Crush Saga, launched in 2012 by King. The success of hyper-casual games attracted several new gaming studios in the last two years. Post-ATT, Android was more cost-effective for casual games with a CPI of $0. Monetization. We believe that identifying factors such as marketability, feasibility and uniqueness you'll create. As a result, the second version lowered CPI by 40%. As of writing, Ketchapp has 190 games on the Android and iOS storefronts, including Jelly Jump, Run Bird Run, and ZigZag. The higher your LTV, the more you can spend on user acquisition while maintaining high margins and the faster you can scale. Hyper-casual creatives tend to perform well when they have bright, cartoonish colors. Key Signs of Successful Testing. Lesson 1: Test your idea’s marketability before you even start making the game. Soft launching and publishing. 25 - $0. Casual gaming app CPI worldwide 2019-2023. 20 $0. Trends are already popular among a large audience, so they’re good indicators that a game would likely have high marketability, too. Hyper-casual creatives tend to perform well when they have bright, cartoonish colors. Arcade Idle is a subgenre that incorporates idle and adventure arcade’s main attributes to create games with a Hyper-casual feel and attractive metrics. If you look at the cost-per-install numbers that get reported by hyper-casual developers, you usually see numbers like $0. 42, more than twice the. • On iOS, hyper-casual games have an average CPI of $0. Ideally, you should soft launch your game to help test, refine and fix any. That will get you a first estimate of the LTV for your mobile game. 17 on iOS to $0. 14, 2021 /PRNewswire/ -- Hyper-casual. For example, using food emojis in a hypercasual puzzle game is instantly clear. 05 on Android and by $0. 3 based on the results of our CPI Hyper-Casual Benchmark Report. One of the publishers recently did extensive research on old hyper-casual hits. For hyper-casual and hybrid videos to succeed they need to follow the fundamental CPI principles of satisfying to watch and eye-catching, while reflecting trending themes, mechanics, and topics. Background familiar and loved by everyone. You want to choose a snippet of gameplay that clearly shows the game’s mechanics, controls, and goal. So lighten up your creatives and either change the whole theme to a lighter color or just a single element, such as the environment or character. Followed by Australia and Japan were ad rates were between $6 and $8 per 1,000 views. The Puzzle category of Casual games is the brightest star on the chart, it brings a mind-blowing $4. If you’re thinking about platform choices for advertising casual mobile games, take note. CPNU: cost per new user, your marketing spend divided by the number of users that send a start event in your tracking. Close. Hyper-casual CPI, Ad Spend & Retention Benchmark Report - Q4 2022 The much awaited “Hyper-Casual Benchmark Report” for Q4 2022 is here 📣 The report provides you with up-to-date data on key performance indicators, user…Corentin Selz. Hyper-casual games are the latest exciting phenomenon to take shape. A cell phone poker game app would provide you with the best casino experience. If your creatives don’t attract users and have a low CPI, it will be extremely difficult for your game to climb the charts affordably and quickly. I tested games that started with 2$ the first day and went down to 0. 5 Tips on How to Pitch Your Hyper Casual Game to a Publisher. In order to evaluate the demand, publishers use a variety of metrics, such as CTR, CPM, CPC, and the main one known as CPI. 98 U. Based on the feedback they got back. 20 while iOS rose $0. A good CPI for hyper-casual games is <0. Access over 300+ dedicated gaming professionals in game product, design, ideation, and data analytics to guide you through every step of the publishing process in hyper, hybrid, and casual gaming. 5 (tier 1 countries) Now that your ASO is in place, we can. How do others get to 0. For Stacky Dash, we started with a version that featured a pale green environment and had a CPI of $0. According to market data specialist Newzoo, the biggest revenue-generating genre on #mobile in 2023 thus far has been #RPG 🤳 The popular genre is then. Top Chop builds Merge Miners into a deeper hyper-casual game and maximizes profit with Supersonic. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. It contains a concrete and practical guide on how to create effective and engaging game art in hyper-casual. Other factors such as art, camera perspective, and colors have a limited impact, and won't be able to significantly reduce CPI. Conversion rates of the App Store for hyper-casual games are: CR: From the store page visitors to installs, the CR benchmark is from 20 to 30%; CTR: from an impression to the click, the CTR benchmark goes from 2. Art, however, is an essential element of your. Posted by 1 year ago. Tenjin | 2,074 followers on LinkedIn. With over 7 years of experience in the game development industry, I started out as an artist and have since honed my skills in management, marketing, and game design to understand what it takes to create hit games. 17 on iOS to $0. Now, knowing Voodoo, when they test a game they're going for mass market appeal and a low cpi. In the mobile gaming industry, casual and hyper casual games are prevalent on app stores. Để thực sự thành công khi làm game hyper-casual, ta cần CPI thấp và retention cao từ ngày đầu tiên đến 14 ngày sau. The wide appeal and accessibility of hyper-casual games is another factor in the fast rise of hyper-casual games. Unlocking CPI with the right creative. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. 💡 [Webinar] Mobile Game UA: Top Strategies & Best Practices for 2023 💡 SocialPeta Ltd is hosting a mobile game user-acquisition webinar with Tenjin, Digital…Here's the strategy I used to get over 400k iOS installs for my mobile game Frantic Architect. It then opens the door to future testing, adding more content for future tests and, ultimately, global launch. By unifying spend, revenue, and. We are one of the world’s leading mobile game developers and publishers, specializing in hyper-casual, hybrid, and casual spaces. By applying the strategies listed. Do's and don'ts for designing a winning video. Give your game pitch a meaningful name – even when you save your file (include your studio name as well). 3. 40 and in-game metrics were hitting the right benchmarks that proved the game had potential. If your competitors are only tracking CPI, measuring LTV can give you a competitive advantage. A hybrid-casual game is a mobile game with casual or hyper casual core game mechanics which are boosted by the features and monetization models of mid-core games. Arcade Idle is a subgenre that incorporates idle and adventure arcade’s main attributes to create games with a Hyper-casual feel and attractive metrics. We know that many of the studios we work with don’t always have dedicated game artists in their teams, and that it is often created by developers using the help of existing tools on Unity. 56, $0. CPI: cost per install, your marketing spend divided by the number installs generated by the campaign. After polishing the mechanic further and building out the game, it went on to reach top 20 on both app stores while maintaining profitability. 42 on iOS and $0.